HTC One M9 confirmed for March 1 launch

HTC has once again confirmed the launch of its new flagship phone through its sponsorship deal with the UEFA Champions League.

In a move similar to the one from two years ago, where HTC advertised the 'HTC One' ahead of its unveiling in London days later, the brand has this time been a lot more specific.

The hoardings read: 'The new HTC One, coming March 1' - a clear nod to the event in Barcelona. While it doesn't give the name away, given the recent website leaks of the One M9 moniker it doesn't seem there's much left in terms of mystery for the new flagship.

The new follows a tweet from the HTC UK Twitter account, which focused on the tagline 'let them stare', showing another clear design push from the brand.

However, the mass publicity of the Champions League game shows the brand isn't shy about the topic for its big press launch.

Back of the net

The previous instance of One branding at the Champions League led to the company denying it was anything to do with a new device, instead insisting it was a celebration of the One 'family' that comprised of the One X, One S and One V.

But there can be no doubt this time - after all, it couldn't be clearer that the new HTC One is the flagship phone.

The only question really remains: when will the phone go on sale? HTC has in the past put it on sale instantly, and given the 'coming March 1' portion of the advert it could be possible the same has happened here... especially given the volume of leaks appearing these days.

It's not long to wait until the new phone appears then - can HTC be the first brand to take a hat trick of perfect reviews on TechRadar? If the leaks are anything to go by, it's certainly possible.

from TechRadar: All latest feeds http://ift.tt/19tM22s

via IFTTT