mardi 3 mars 2015

BlackBerry repackages old favourite to deliver new Leap smartphone

BlackBerry has pulled the curtains to reveal a new mainstream smartphone, the Leap, a handset that CEO John Chen says will target young mobile professionals, one key segment that is still eluding the Canadian phone maker.


The 5-inch device comes with 4G functionality, an edge-to-edge HD display, BlackBerry's signature keyboard and a rather eye-catching 25-hours battery life thanks to a 2,800mAh battery.


Other features include a textured back, a Qualcomm SoC clocked at 1.5GHz, 16GB of storage, 2GB of RAM, an 8-megapixel rear camera capable of recording full HD footage, along with BlackBerry OS 10.3.1 plus BlackBerry's own assortment of applications like Blend and Assistant.


Spot the difference


BlackBerry aficionados will probably remember that the Z10, launched more than two years ago, had exactly the same hardware (bar the lack of NFC and a bigger battery).


The Leap will be out in April in Europe and the US, and will cost $279 (about £180, AU$360) SIM-free. The Z10 was available for as little as £145 (about $220, AU$290) online after debuting at almost twice that price.


Chen reiterated BlackBerry's commitment to make more money out of its smartphones after the division started to generate meaningful revenue for the company.






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