Jay-Z's Tidal cuts premium service price in half

We've been waiting for Jay Z to make a move ever since he bought Tidal in January, and now it turns out our prediction was right: he's directly taking on Spotify and Beats.

The service slashed its price today, now offering its premium Tidal Music subscription for just $10 (and likely £10 in the UK, though we've asked Tidal to make sure), according to an official tweet.

That's half the previous price, and Tidal is now the same price as its main competitors - while offering superior audio quality.

We know there's more big Tidal news coming soon, and this price cut is likely meant simply to whet our appetites.

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