LG Watch Urbane price matches the Apple Watch Sport

LG's fanciest looking watch, the LG Watch Urbane, now has a price and it matches the cheapest Apple Watch offer at $349 (£259.99, $AU459).

If you've been waiting for a high end Android Wear smartwatch, Google is now selling the Urbane online in gold or silver with free shipping. There's one catch: you have to be in the US, UK, Australia, Canada, France, Germany, Hong Kong, Ireland, Italy, South Korea and Spain to order one.

The brand new Android Wear update will also make its way onto the LG smartwatch first before upgrading the other faces in the family.

The update brings with it an always-on screen, something we've seen before, but it should conserve battery life by only displaying a color screen occasionally, and will likely make Android Wear owners everywhere ecstatic.

This along with several other new updated Android Wear features should put the Urbane right up there as one of the flashiest and well-made wearables - though we'll still have to put it through the wringer to really find out.

• How does the LG Watch Urbane stack up against the Apple Watch?

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