Seagate's latest hard drive is almost as thin as an iPhone 6

Seagate chose to launch its latest product, named Seven, on Sunday, one day before the start of CES in Las Vegas.

The storage giant claims that the drive is the world's thinnest external hard disk drive and, at 7mm (hence the name), is just a fraction thicker than Apple's iPhone 6 smartphone.

The drive is a 5mm thick, 500GB model that is enclosed in a super thin stainless steel enclosure that closely espouses the shape of the hard disk drive.

Its specs though are resolutely mid-range: USB 3.0, SATA 6Gb/s. 5400RPM, 16MB cache, 1.4W power consumption in use and 470mW in idle mode, an average latency of 5.6ms and a two year warranty.

It's worth noting that Seagate has had a 500GB, 5mm drive in its portfolio since June 2013 but was never a hit because its thickness would require vendors to modify their existing designs (which are compatible with 7mm drives).

The drive will be available from later this month in the US with a suggested retail price of $99.99 (about £70, AU$110).

• Could the world run out of storage capacity? Possibly says Seagate VP.

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